ORIENT WATCH Co., LTD. Is a Japanese watch manufacturer. The company, founded in Tokyo in 1950 by Shogoro Yoshida, traces its history back to 1901 - the time when its founder entered the watch business. In the middle of the 20th century, it was one of the big three Japanese watch manufacturers (along with CITIZEN and SEIKO), however, unlike its competitors, it did not switch to mass production of quartz watches in the 1970s, concentrating on improving mechanical watches. Currently ORIENT subdivides its watch products into two sub-brands - the ORIENT itself and the somewhat more expensive ORIENT STAR. Each of them, in turn, contains the Classic and Contemporary families, and the ORIENT brand book also contains the Sports family. Classic models are the embodiment of classic elegance, Contemporary watches are distinguished by stylish modern design, ORIENT Sports are aimed at people with an active lifestyle.