Since 1950, both ORIENT and ORIENT STAR have been offering refined style and precise timekeeping.
Providing high-quality and affordable watches with diverse styles has always been a core goal of the ORIENT brand — and it’s safe to say that goal has been achieved. The legacy of ORIENT lies in craftsmanship, reliability, precision, and beauty — qualities that have stood the test of time. Mechanical watches are the embodiment of these values. With proper care, an ORIENT watch can serve you for decades, and today many are passed down from generation to generation.
The mechanism, made up of hundreds of components, is often referred to as the "heart" of the watch. Each part works in harmony to create a flow of movement, enabling the watch to measure time precisely. This allows you to truly see the passage of every moment.
Hand-wound mechanical watches are perfect for daily wear or special occasions. They begin working right after winding and function more accurately when worn around the same time every day.
Eco-Energy
Mechanical watches require no electricity and are crafted from natural materials, making them environmentally friendly and energy-efficient.
Prestige
Known for their quality and elegance, mechanical watches are traditionally associated with prestige, refined taste, and culture.
Quality
When unworn, mechanical watches stop, helping preserve energy and reduce wear. With regular maintenance and proper care, a mechanical watch becomes a long-term investment that can be passed down through generations.
