CASIO COMPUTER Co. LTD is a Japanese company founded in 1946 and is now one of the world leaders in watch manufacturing. CASIO categorizes all its watches by brands, and each brand has its own audience and its own brand ambassadors.
Let’s take a look at the history of the CASIO brand.
The first product ever launched by CASIO was a ring designed to hold a cigarette, which was released in 1946. Coinciding with the post-war era, this product quickly proved to be a success. Later, CASIO expanded into a wide range of electronic products, quickly becoming a reliable and budget-friendly electronics brand for many.
In 1957, CASIO introduced the first compact all-electric calculator. By 1966, it began exporting desktop electronic calculators, and in 1968, launched its first calculator equipped with an integrated circuit.
CASIO produced its first wristwatch in 1974, and just a few years later, the company was on the verge of revolutionizing the watch industry. Until then, wristwatches were considered purely elegant accessories.
In 1983, CASIO introduced the G-SHOCK—a shock-resistant and rugged watch brand designed for extreme environments.
Since its launch, G-SHOCK has continued to evolve with new models and functions, becoming a global brand with sales points in many countries around the world.
